Feminist Friday: Shame and Empowerment in Marketing to Women

The Feminist Friday post is up, and it has links to some awesome articles about sexism in vintage ads and recent attempts to sell products to women using Feminist ideas. Hop on over and check it out!

The Lobster Dance

Welcome back, readers! I’m hosting Feminist Friday again this week. Last week, we talked about the gender segregation of bath products. This week, we’re going to discuss two specific techniques of advertising directed at women consumers. First, we’ll be hopping back into our time machine to look at the “shaming” technique circa 1930-1960, and then we’ll return to the present (mainly 2010-2014)  to look at attempts to use “empowerment” to sell goods to women.

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Feminist Friday: The Soap Aisle

Just in case you missed it yesterday, here’s the Feminist Friday post. I intended to get back over there after work yesterday, but got held up. I just scanned the thread, and it looks like a good one 🙂 Check it out if you haven’t already!

The Lobster Dance

Readers, I am excited to be hosting the Feminist Friday discussion for Part-Time Monster and Sourcerer this week. Get your Axe ready, because we’re going to talk about the gendered marketing of bath products!

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Join us for a Feminist Friday Discussion this week at The Lobster Dance

Leah of The Lobster Dance has graciously agreed to host the Feminist Friday discussion this week.

The topic: Gendered Marketing aimed at adults.

I couldn’t be more thrilled that Leah’s offered to host. If you want to know why I’m saying that, check out this piece she wrote at I’ll Make It Myself last month about pointlessly gendered food blogging.

You’re welcome to join us (and to chime in if you’re feeling chatty on Friday).

Leah’s post will be the eighteenth of these discussion threads we’ve posted since we started them in March, and The Lobster Dance will be the seventh blog that’s hosted. I can’t tell you how happy that makes me.

All previous installments are archived here.

An Apology to My Sisters: Looking for the Line Between Survival and Betraying Myself

Ciara timed this perfectly – she posted it right at the moment I was looking for a reblog. I encourage you to read it, and to read the post about marketing she links to from A Frame Around Infinity.

Ciara Darren

Recently Janice wrote a very honest and interesting post on marketing and feminism. The comment stream became lively and stimulating. You should go check it out. This post is partly inspired by the conversations I had with her and by the fact that Sourcerer held a Feminist Friday, which, sadly, I was unable to be online for.

As some of you might know, my husband, Knyght, and I are currently in San Diego, looking for work after a job fell through at the last moment. That left us a bit high and dry at the end of his contract in Japan. Yesterday, I went with him to a job interview at a sign printing shop that shall go unnamed for obvious reasons. I was invited because during the pre-interview phone call, the man hiring asked if Knyght spoke Mandarin. Knyght said he didn’t but that his wife did…

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