Feminist Friday: Shame and Empowerment in Marketing to Women

The Feminist Friday post is up, and it has links to some awesome articles about sexism in vintage ads and recent attempts to sell products to women using Feminist ideas. Hop on over and check it out!

The Lobster Dance

Welcome back, readers! I’m hosting Feminist Friday again this week. Last week, we talked about the gender segregation of bath products. This week, we’re going to discuss two specific techniques of advertising directed at women consumers. First, we’ll be hopping back into our time machine to look at the “shaming” technique circa 1930-1960, and then we’ll return to the present (mainly 2010-2014)  to look at attempts to use “empowerment” to sell goods to women.

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Feminist Friday: The Soap Aisle

Just in case you missed it yesterday, here’s the Feminist Friday post. I intended to get back over there after work yesterday, but got held up. I just scanned the thread, and it looks like a good one 🙂 Check it out if you haven’t already!

The Lobster Dance

Readers, I am excited to be hosting the Feminist Friday discussion for Part-Time Monster and Sourcerer this week. Get your Axe ready, because we’re going to talk about the gendered marketing of bath products!

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Join us for a Feminist Friday Discussion this week at The Lobster Dance

Leah of The Lobster Dance has graciously agreed to host the Feminist Friday discussion this week.

The topic: Gendered Marketing aimed at adults.

I couldn’t be more thrilled that Leah’s offered to host. If you want to know why I’m saying that, check out this piece she wrote at I’ll Make It Myself last month about pointlessly gendered food blogging.

You’re welcome to join us (and to chime in if you’re feeling chatty on Friday).

Leah’s post will be the eighteenth of these discussion threads we’ve posted since we started them in March, and The Lobster Dance will be the seventh blog that’s hosted. I can’t tell you how happy that makes me.

All previous installments are archived here.

You might want to check out the Feminist Friday post at Part Time Monster tomorrow.

Diana’s issued a personal Facebook invitation for people to join in the Feminist Friday discussion tomorrow. Here’s a quote from her invitation.

Looking at the Google search results for the Monster often reminds me of why we need feminism—“monster rape girl,” “funny boko haram” “funny#bringbackourgirls,” “monster rape.”

Friday, we’ll be talking about feminism at the blog. If you’re interested in feminism, in discussing feminist issues, I encourage you to read and participate.

This is one of those weeks you want to read it, whether you feel up to commenting or not.

If you’re just joining us, you’re welcome at the Monster tomorrow. You should be aware of the fact that we’ve done these discussions every week since late March, with only two off-weeks. We have an archive to prove it. Our friends help us out by hosting them sometimes and commenting when they are able. Sometimes the threads are still alive on Monday morning.

This week might be the best one yet.