Feminist Friday: Shame and Empowerment in Marketing to Women

The Feminist Friday post is up, and it has links to some awesome articles about sexism in vintage ads and recent attempts to sell products to women using Feminist ideas. Hop on over and check it out!

The Lobster Dance

Welcome back, readers! I’m hosting Feminist Friday again this week. Last week, we talked about the gender segregation of bath products. This week, we’re going to discuss two specific techniques of advertising directed at women consumers. First, we’ll be hopping back into our time machine to look at the “shaming” technique circa 1930-1960, and then we’ll return to the present (mainly 2010-2014)  to look at attempts to use “empowerment” to sell goods to women.

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