Blog Traffic and Engagement: What A Year of Everyday Posting Has Gotten Us

It has made us a ton of friends. It’s also put me in a position to put together another long stretch of everyday blogging next year and it’s put our goal of building Sourcerer into a blog that runs on collaboration within reach. Totally worth it.

Diana and I have proven we’re able consistently to produce good content, manage a contributor-based operation, organize collaborative projects, and find clever ways to use other social media to support it all. We have 50 weeks worth of archives on two blogs and enough related social media to back it up. We also have relationships with a ton of other bloggers. The two contributors who have joined us most recently, David of Comparative Geeks and Luther of Infinite Free Time, are friends we met through WordPress. As long as we can maintain enough contributors to post fresh content frequently, my anxiety over the need to post every day is gone.

I trust the television and comics to carry us to the end of the year. We may simply be done posting on Mondays and Tuesdays for awhile. I’m putting most of my time into planning, writing a lot of posts for later, and strengthening my relationships with other bloggers.

I've mastered the "social" part. Still learning the "media" part. Hear me out and give it a chance!

I’ve mastered the social part. Still learning the media. Stick with me!

Relationships with other bloggers are what that Follow Friday on Twitter that Luther and I did last week was about. It’s what my Facebook restructuring is about.  Not about growing my accounts immediately; about finding better ways to keep up with people who have taken an interest in these blogs for months. I paused in the planning long enough to do that stuff because it was fall break last week and my final opportunity of the year to give a big show of support to friends of these blogs.

And speaking of the Facebook restructuring. If you’ve known me for awhile and we’ve had enough conversations to build a sufficient level of trust, I’m open to discussing Facebook friendships. The bloggers in my Facebook network are the only ones who are interacting with me over there, so friendly bloggers can have all my Facebook likes and shares forever as far as I am concerned.

I’ve received enough interest in my idea to do the April A to Z Challenge here to proceed with planning. I’ve got a schedule up  and I’ve drafted posting guidelines and strategy notes. I’ll publish those as soon as I can. It’s 2,000 words and doesn’t need to be read all at once, so I’ll break it into separate pages and post as needed.

If enough people stay on board through the end of the year, we’re doing it. Diana, David and I are likely all doing A to Z on other blogs, so this can’t turn into just the three of us doing A to Z here. That would be too much on all of us and leave us no way to post regular contributors for that whole month. But I will have my personal A to Z taken care of well in advance, so I can easily write ten of the posts if that’s what I need to do to make it happen.

Planning for another round of The Feminist Friday Project will get under way within a month. We have some issues to discuss about how to organize it from here on out, and I want everyone who has a stake in that project to have a chance to join in.

Here is my plan with specific details and a timeline.

  • My Tolkien series for Part Time Monster and my A to Z for Just Gene’O finished or mostly finished, and A to Z topics for Sourcerer completely assigned by January 2.
  • Kickoff date for Feminist Fridays to start sometime in January and run through Mid-March, then a second round to begin in early May. At least four weeks’ worth of posts agreed to in advance, and more would be better.
  • Register for A to Z early for good list placement. Use my Twitter and Facebook to build buzz about the A to Z Challenge and meet A to Z bloggers once people start chattering about it. Use the A to Z comment threads, topic reveals, etc. to find new readers. Know who among our friends and regular readers are doing the challenge and help them by tweeting and sharing their announcements, topics, etc.
  • Use the A to Z posts here to link to our most popular posts and to the blogs of people who contribute. More on that when I post the planning documents. A to Z is about discovery. It guarantees new visitors, but you only get one chance to sell them because everyone who’s doing the challenge is visiting five new blogs every day. That means the new readers you see on day one might not come back for a month. If they don’t like you enough to follow or bookmark you, you’ll never see them again.
  • Give Sourcerer a better look and more useful categories before April. This one is contingent on getting the writing for early spring done.

    selfportrait1

    I am a fair hand with the visual stuff, but obviously not good enough to produce logos. I’m going to need some logos next year for a couple of these projects.

To accomplish all this I have to spend a ton of time writing in November and December. It’s what I plan to do over Thanksgiving and during most of December. Once we get late into November, you’ll see me less than you’re accustomed to seeing me. I’m not going completely silent and not shutting down any blogs. But I’ll have to cut back to a Saturday Coffee post only at Just Gene’O and be a lot more disciplined about my social media habits. That means you’ll see me here when I’m checking comment threads or scheduling posts, at Twitter for only a few minutes in the evening, and on Facebook only when I go there to check my messages.

If this works and we still have enough contributors on May 1 to keep going, Sourcerer will be a clean, seamless pop culture blog with a larger audience than we’ve ever had, and Just Gene’O will be the hub in the blogosphere for a small but well-connected network of WordPress bloggers who collaborate across social media. From that point forward, we’ll have a written post in the morning and a photo feature in the evening five or six days a week here for as long as we can sustain it.

If we make it all the way to July, we’ll start a slowdown the week after July 4. We’ll wrap up our major projects and spend the last two weeks of the month clowning around. We’ll write August off, traffic-wise, and figure out what fall tv series we can blog to get us through the end of the year while we’re all dealing with back-to-school insanity. Then I will start planning for 2016.

Once we pull this off, I’ll quit worrying about growing the audience for my personal blog. I’ll be content to blog Tolkien, do the Saturday coffee thing, and post this planning-type stuff at Just Gene’O. I’ll use my photoblogging and social media blogging to make sure Sourcerer posts twice every weekday and has readers on Sundays. I’ve put a year of my life into getting to the point where I could write this post and have enough people read it to make it worthwhile. The next year is make or break for this blog. I want to see it stable enough and running smoothly enough to allow me to get back to putting serious time into some fantasy fiction by the end of next summer. That’s totally doable if people keep contributing.

How does all this strike you?

Other news:

I’ve hit a minor snag with my Twitter account growth and may have to let it settle for a couple of weeks before I do another growth cycle. It’s not a serious problem and my goal of 5K followers by year end is reasonable. The problem is that the discovery feature is giving me nothing but authors. I love to have hordes of authors in my network, but I also need Tweeps who operate specifically as bloggers and geeks. I’m having trouble finding them. Advice and introductions to bloggers and geeks who tweet are welcome.

I’ve stumbled into what looks at first glance like a respectable network of women bloggers organized by state. I haven’t had time to evaluate it to see how big it is or what sort of bloggers they have as members. I am not sharing links today, but it looks promising. I’ve also discovered a couple of blogging groups based in Birmingham, Alabama. If you don’t know the Southeastern U.S., Birmingham is one of the largest cultural centers of the Deep South. That means a high concentration of bloggers, geeks, and pop culture junkies. In other words, lots of people we might want to meet. I am looking into that, as well. If you happen to see anything similar coming out of Memphis, Nashville, or Texas, do let me know. For all practical purposes, I’m NOLA-based, and regional connections would be helpful.

I know it’s perilous to plan six months out for a blog that runs on unpaid contributions. It’s even worse not to plan, though. And contributions do pay in something. Luther and I were goofing around on the announcement thread the other night and I jokingly told him his new gig pays in tweets. There’s a kernel of truth in that silliness.

If you pay attention to the blogs I link to and the people I tweet with, you’ll see that giving this blog regular support pays in engagement. And not in a transactional way. I don’t do quid pro quo. I take regular support to mean you must be interested in what we’re doing and you must want to get to know us. So I reach out as often as I am able. When I see a way to help you with something that’s important to you, I do what I can. And I wonder if whomever that was digging around in Luther’s archives the other day went looking because he joined us.

Possibly the first Jolly Roger every documented by the British Navy. (Hooray for the public domain, right?). I have taken it as my banner. Flock to my banner . . . ple-e-e-a-a-se?

Possibly the first Jolly Roger every sighted by the British Navy. (Hooray for the public domain, right?). This is my Internet Standard. Flock to it. Please. 🙂

I’m officially recruiting a regular gaming blogger, a regular tv blogger, or both. Those are what we’re missing. Gaming would be good, but I have no idea how our current readers will respond and it might take awhile to build an audience. A dedicated tv blogger would be sweet, because our tv reviews have done well, but everyone who writes them also does other things. The reviews often put pressure on our schedules because they have to be posted either right after the episode or right before the next one to do any good.

Must be a blogger I can trust with access to the dashboard and be able to deliver posts that need minimal editing. I will give them the Monday morning slot to start. If we need to modify the schedule to put something else there at some point, I’ll guarantee them Tuesday mornings. I’m open to every-other-week or monthly posting if weekly is too much. It needs to be someone who isn’t already blogging here and their blogging has to be their portfolio. I don’t want emailed writing samples. Put the word out, if you don’t mind, and if you know anyone who might be interested, I am open to recommendations and pitches.

I’ve played the man behind the curtain for a year. That’s been good for a lot of laughs. People seem to enjoy me being the sorcerer. I’m still every bit the sorcerer, but no more man behind the curtain. Now I’m hosting a #MadTeaParty on Twitter and assembling a pirate crew. Both of those should also be good for a lot of laughs next year.

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15 thoughts on “Blog Traffic and Engagement: What A Year of Everyday Posting Has Gotten Us

  1. If work weren’t so crazy, I would offer to help with the TV reviews. Maybe next cycle.

    I think it is easier to plan ahead for a blog that doesn’t get financial support than one that does. Because, while it is all your elbow grease and legwork, it is on your timetable and your whims/needs. If that makes any sense at all.

    Liked by 1 person

    • Yes. That does make sense. Once it gets financial support, you have to work it like a job. What I’m doing here feels like a job sometimes, but I don’t actually have to show up every single day.

      Like

  2. I drop by only occasionally and am impressed with daily posts. And the long and strong content of the posts. I’m just starting to up my blogging from three days a week to five. Have kept it up for a few weeks and know eventually it will naturally move to at least six. This blog is inspirational in all that it achieves. Great work!

    Liked by 1 person

    • Thanks very much, and best of luck. Daily posting is tough. When we started all this, I wasn’t even willing to try it the first year without contributors. If I’d known a year ago what I know now, I wouldn’t have kicked these blogs off in November, and I wouldn’t have kicked them off without at least a month’s worth of content planned in advance.

      The trick is to find quick-and-easy stuff to keep it flowing when you don’t have time to do a quality essay-type post. That’s why I blog so many photos, and why we love lists so much. Neither of those is very good for engagement, but photos are magnets for likes from the reader, and the lists get good views even when they don’t get comments.

      Roundups are also good if you read enough blogs to find good links often. I’ve never known a blogger who didn’t like to get a link, and you really only need a couple of sentences per link.

      Like

    • Thanks! It’s impressed me, too. When we started it, it seemed like another one of my crazy schemes. It’s the contributors that have made it work.

      Jeremy’s six-month run of Batman blogging and then David picking up the comics for the fall, along with Diana’s tv blogging, is what’s given it the stability to get here. Without that, it wouldn’t have mattered how well planned it all was.

      Ironically, in terms of readers and page views, I’m the least popular regular blogger we have. It’s easier to see my personal following than anyone else’s because I post often enough on the other two blogs to see the tiny sliver of traffic that follows me consistently from one blog to the other.

      I’m interested to see where it goes over the next three months or so.

      Liked by 1 person

  3. I’m very inspired by the structured way you are doing this. It’s interesting and pacy and even the way you’ve written this appeals.
    Really looking forward to watching you progress!

    Like

    • Thanks! I was very concerned about the length, but couldn’t figure out a way to break it up and still make the same amount of sense. Vicki read it and said it was good, so I ran it. The whole thing hasn’t felt very structured at times, but it is. I’m hoping we can turn it all into something stable and magnificent over the next year.

      Liked by 2 people

      • It’s really well written and very useful. It’s interesting to think about having a plan for the blog particularly because from your wxample we can see that a structure is probably a very good way of sustaining a blog more successfully over time.

        Like

        • Yes. Structure is essential if you’re trying to actually set up a stable and growing thing. But here’s the rub. The structure is somewhat dependent on your goals and what you have to work with in the very beginning. The way we’re doing this wouldn’t work for everyone. And we have two huge advantages. Diana and I have enough trust in one another to share social media accounts, and nearly everyone in our social circle is capable of producing good blog content. Asking our friends if they want to contribute, then tag-teaming the Internet on their behalf is how we got here. And all we’ve got at this point is another chance to roll the dice, but it is certainly happy-making!

          Liked by 1 person

  4. Pingback: About my personal blog . . . | Sourcerer

    • I am glad you think so 🙂 I am curious to see if we can hold it together. This could be a stable blog that bloggers want to contribute to by this time next year if we do. All it needs is a more professional design, 10K Twitter followers, and a useful presence on a third social media network. That’s all doable if we can put together one more good run in the spring.

      Liked by 1 person

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