Blog Traffic and Engagement: Off-Peak Posting?

I snagged the July stats from Part Time Monster and this blog the minute they rolled over on July 1. I’ve already got them pasted into a draft, and will discuss them here next week. Today I want to talk a little more about best times to publish. I wrote about my posting schedule a while back and we had a good discussion about it. Since then, I’ve read an article which I sadly did not bookmark that’s got me tinkering with the idea of running a little experiment.

The article claimed that a lot of businesses who are using social media to interact with potential customers have stopped posting on Facebook at peak usage times. Instead, they are posting at the troughs between the peaks. The theory is that, even though the pool of possible readers is smaller, it’s easier to get your content seen because there isn’t so much stuff competing for peoples’ attention.

I’m willing to buy that the Internet is so big, off-peak posting might be a viable strategy. Since I have access to the stats of several blogs, two of which have generated almost exactly the same number of views since January with similar posting schedules, I’m thinking about running one of them on an off-peak schedule for a month.

Since this post is so brief, and I promised to share my Time Zone Tables a couple of weeks ago, here they are. The dates are for the day I copied and pasted them. It’s the differences in the hours that matter. I created them using the world clock feature at timeanddate.com, which is a great resource.

9 a.m. Central Daylight Time

New Orleans (U.S.A. - Louisiana)     Thursday, April 24, 2014 at 9:00:00 AM                               CDT  UTC-5 hours    
London (United Kingdom - England)    Thursday, April 24, 2014 at 3:00:00 PM                               BST  UTC+1 hour     
Tbilisi (Georgia)                    Thursday, April 24, 2014 at 6:00:00 PM                               GET  UTC+4 hours    
New Delhi (India - Delhi)            Thursday, April 24, 2014 at 7:30:00 PM                               IST  UTC+5:30 hours 
Singapore (Singapore)                Thursday, April 24, 2014 at 10:00:00 PM                              SGT  UTC+8 hours    
Sydney (Australia - New South Wales) Midnight between Thursday, April 24, 2014 and Friday, April 25, 2014 AEST UTC+10 hours   
Honolulu (U.S.A. - Hawaii)           Thursday, April 24, 2014 at 4:00:00 AM                               HAST UTC-10 hours   
San Francisco (U.S.A. - California)  Thursday, April 24, 2014 at 7:00:00 AM                               PDT  UTC-7 hours    
Corresponding UTC (GMT)              Thursday, April 24, 2014 at 14:00:00      

Noon Central Daylight Time

New Orleans (U.S.A. - Louisiana)     Thursday, April 24, 2014 at 12:00:00 Noon CDT  UTC-5 hours    
London (United Kingdom - England)    Thursday, April 24, 2014 at 6:00:00 PM    BST  UTC+1 hour     
Tbilisi (Georgia)                    Thursday, April 24, 2014 at 9:00:00 PM    GET  UTC+4 hours    
New Delhi (India - Delhi)            Thursday, April 24, 2014 at 10:30:00 PM   IST  UTC+5:30 hours 
Singapore (Singapore)                Friday, April 25, 2014 at 1:00:00 AM      SGT  UTC+8 hours    
Sydney (Australia - New South Wales) Friday, April 25, 2014 at 3:00:00 AM      AEST UTC+10 hours   
Honolulu (U.S.A. - Hawaii)           Thursday, April 24, 2014 at 7:00:00 AM    HAST UTC-10 hours   
San Francisco (U.S.A. - California)  Thursday, April 24, 2014 at 10:00:00 AM   PDT  UTC-7 hours    
Corresponding UTC (GMT)              Thursday, April 24, 2014 at 17:00:00  

3 p.m. Central Daylight Time


New Orleans (U.S.A. - Louisiana)     Thursday, April 24, 2014 at 3:00:00 PM                               CDT  UTC-5 hours    
London (United Kingdom - England)    Thursday, April 24, 2014 at 9:00:00 PM                               BST  UTC+1 hour     
Tbilisi (Georgia)                    Midnight between Thursday, April 24, 2014 and Friday, April 25, 2014 GET  UTC+4 hours    
New Delhi (India - Delhi)            Friday, April 25, 2014 at 1:30:00 AM                                 IST  UTC+5:30 hours 
Singapore (Singapore)                Friday, April 25, 2014 at 4:00:00 AM                                 SGT  UTC+8 hours    
Sydney (Australia - New South Wales) Friday, April 25, 2014 at 6:00:00 AM                                 AEST UTC+10 hours   
Honolulu (U.S.A. - Hawaii)           Thursday, April 24, 2014 at 10:00:00 AM                              HAST UTC-10 hours   
San Francisco (U.S.A. - California)  Thursday, April 24, 2014 at 1:00:00 PM                               PDT  UTC-7 hours    
Corresponding UTC (GMT)              Thursday, April 24, 2014 at 20:00:00

7 p.m. Central Daylight Time

New Orleans (U.S.A. - Louisiana)     Thursday, April 24, 2014 at 7:00:00 PM CDT  UTC-5 hours    
London (United Kingdom - England)    Friday, April 25, 2014 at 1:00:00 AM   BST  UTC+1 hour     
Tbilisi (Georgia)                    Friday, April 25, 2014 at 4:00:00 AM   GET  UTC+4 hours    
New Delhi (India - Delhi)            Friday, April 25, 2014 at 5:30:00 AM   IST  UTC+5:30 hours 
Singapore (Singapore)                Friday, April 25, 2014 at 8:00:00 AM   SGT  UTC+8 hours    
Sydney (Australia - New South Wales) Friday, April 25, 2014 at 10:00:00 AM  AEST UTC+10 hours   
Honolulu (U.S.A. - Hawaii)           Thursday, April 24, 2014 at 2:00:00 PM HAST UTC-10 hours   
San Francisco (U.S.A. - California)  Thursday, April 24, 2014 at 5:00:00 PM PDT  UTC-7 hours    
Corresponding UTC (GMT)              Friday, April 25, 2014 at 00:00:00   

I hope everyone’s had an awesome weekend. I know I have. We’ll be back to our usual shenanigans tomorrow.

 

Advertisements